Now it is yoga, Pilates and dances in the Active Longevity Centre. And, generally, it offers more than 50 different classes, from foreign languages to computer course that help people aged 50 plus to spend an exciting time, advance and feel needed.
Yelena Demidova was inspired by the idea of such a centre during her trip to Chicago. There, she visited a café for senior citizens, where one could both have great food and spend a great time, get new knowledge and develop their skills.
The Centre appeared in Minsk owing to Dmitry Klimkovich, Director of Precious Capital social enterprise; Yelena Morigerovskaya, Manager of the Care ABC school of professional care after the seriously ill; Yelena Demidova, the mastermind and Director of the Active Longevity Centre; and graduates from the Biz4all adapted social entrepreneurship training programme organized by ODB Brussels (Belgium) in partnership with TNU Network University (the Netherlands) within the Social Entrepreneurship Incubator Programme with financial support from the European Union. It is an open space for the golden age people with a very busy training schedule.
According to the organizers, they have surveyed and keep surveying their customers’ needs in order to have an understanding of their desires and clearly identify the activities that could help these people keep engaged. Another important objective is to find trainers able to efficiently work with that category. The Ageless Elegance course turned out to be very popular in the Centre. Besides, beauty and health maintenance topics are highly relevant to all visitors.
It is obvious that increasingly more people wish to start the golden age being active and engaged in a fascinating and valuable creative activity. The demand for such leisure facilities is supported by the fact that the centre has been visited by more than 700 person during the brief time of its existence. The activists are also going to help men overcome gender stereotypes and man themselves up to join classes in the Centre.