Culture and Creativity

About of project:

Period: 01.02.2015 – 31.01.2018

Budget: € 4,200,000

Implementing Agency: British Council-led consortium in partnership with the Soros Foundation Moldova, the National Centre for Culture Poland and the Goethe Institute

Agency in Charge in Belarus: Kyiv Programme Office (British Council, Ukraine)

Locations: Eastern Partnership countries: Azerbaijan, Armenia, Belarus, Georgia, Moldova and Ukraine


Creativity and innovation, as key components of the cultural process, have a positive effect on most diverse spheres of social development.

Goals and Objectives: Support cultural and creative industries; increase their contribution to sustainable humanitarian and socio-economic development of the Eastern partnership countries.

Intermediate and Expected Outcomes in Belarus: A key area of the programme activities is to improve qualifications of journalists covering cultural topics.

In April 2016, representatives of mass media and general public met with George Carey, a former BBC editor and an independent UK producer. Master classes on the basics of cultural journalism will be held in November 2016 – April 2017 for media representatives and bloggers, with the participation of international media experts.

A key objective of the year 2016 is to train leaders in the sphere of culture. It is planned to select, based on an open contest, 50 persons engaged in that sphere (cultural initiative managers and supervisors, gallery dealers, librarians, museum experts, advertising agents, architects, representatives of other creative industries). Workshops on project management, financial literacy, promotion and communication will held for them in 2016-2017.

The Culture Matters media campaign will held with the support from TUT.BY and information resources. The materials published there will highlight successful cultural projects that have been implemented both in Belarus and in the European Union.

A Belarusian creative industry survey is to be held under the project in cooperation with the Ministry of Culture.

Point of Contact: Alina Dzeravianka, Country Coordinator for Belarus

+375 29 55 44 017,

Photos: Programme launch is Belarus

Meeting with Associates in Belarus

Documents: The most interesting and useful materials

- Guide to Creative Europe Programme (also in Belarusian)

- Online courses for certified cultural managers

- Why Culture Matters:

- Fascinating interviews with key cultural experts in Belarus

Web links: